Marie Osmond Weight Watchers
Marie Osmond Weight Watchers Skin Deep When Dieting Becomes a Role to Play Aug. 2, 2011 SHE calls it wishful shrinking. Last May, Carrie Fisher showed off her 30-pound weight loss, a result of 18 weeks on the Jenny Craig diet, to People magazine — the most recent of the company's series of celebrity spokespeople to reach a major milestone in weight loss. It's understandable that diet companies would want to incorporate celebrities in their marketing plans. Consumers believe they "know" famous people — especially forthcoming ones like Valerie Bertinelli (Jenny Craig), Jennifer Hudson (Weight Watchers) and Marie Osmond (Nutrisystem) — and can be inspired by them. But employing celebrities can be a double-edged sword. When a company advertis...